Affiliate Comission Rates: How To Determine Yours in 2020 (Guide)

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Since the term of partner marketing has been used almost universally throughout the Internet recently, you probably already know the general terminology regarding the theme of partner marketing. Although, in case you are not sure or want to rub up knowledge of a subject a bit, we will proceed to the main terminology and what is behind it. In any case, even if you are already quite familiar with this topic, it is always a good idea to read back.

            For e-commerce owners, it is difficult not to value the weight of partner marketing. According to 2020, US partner marketing expenses are assumed to be $ 6.8 billion.

            Using the strength of influential people, who are aware of advertising goods and create advertising ventures to back-up the work of your partner, you will notice a huge increase in sales.

            Partner marketing is how you can do commissions by promoting goods or features of the enterprises you collaborate with.

            So, there are two sides to partner marketing. There is a seller, otherwise known as an advertiser, who provides a product for promotion and a partner, someone with a website, blog or profile on social networks, and who makes potential clients out of visitors.

            In short, advertisers get new clients, and partner marketing specialists get compensation for traffic redirects.

What is affiliate commission rates

            Partner marketing programs, also known as partner programs, are forms of business cooperation between a seller and partners when selling a product or providing a service (-s). They are very diverse but all of them are aimed at cutting costs and attracting an end buyer. They are particularly prevalent in the B2B business model. Thus, participants include auto dealers, travel agencies and Microsoft partner companies.  Sometimes, it is difficult to choose the one that suits your needs best of all. Each affiliate program offers its options, how to join and various commission rates.


            This program provides many features and benefits besides other partnership options. However, some certain disadvantages and limitations should be considered.

            Amazon Affiliate Program Benefits

            You may find some of the most important reasons why online merchants include Amazon in their affiliate marketing business listed below.

            Reliability and reputation. Its affiliate program is widely recognized. The company has a strong reputation based on a broad product range, quick delivery, and seamless service.

            Large volume. The volumes and formats of products sold through an affiliate program on Amazon are unparalleled. The “A to Z” approach in online trading means that customers have access to any consumer product available on the market. You get access to most of the goods required for your business on one platform.

            Increase in income. You may feel free to earn not simply a product that is available on your site. When clicking a referral link and buying the corresponding item, you receive an affiliate commission from all products purchased in the same order. Affiliate income is guaranteed for up to 24 hours and is taken into account even if the buyer leaves the site and then returns for purchases.

            Sales support. Amazon wants to earn money, so the enterprise helps customers to make purchases by sending emails with reminders of incomplete purchases and further notifications. Amazon even generates offers for related products after your customer does the shopping.

            Amazon Affiliate Program Cons

            Even with such convincing arguments for trading on Amazon, the platform has certain disadvantages that you should remember.

            Modest commission rates. Your partner commission on Amazon is usually around 4%, and the maximum is around 10%. Other platforms, including direct and private affiliate programs, usually offer higher commissions. For highly specialized sales, you may prefer options with a higher commission, because your product range is small.

            Referral time limits. In some cases, buyers follow the affiliate link but do not make purchases immediately. If a person takes a long time to consider a product or explore alternatives, you will lose affiliate commissions in 24 hours. Thus, you do not earn money, even if it was your affiliate link that led to the purchase.

Easy Steps To Calculate Your Affiliate Payout

            The types of affiliate programs depend upon what they pay money for. Affiliate payout is performed under the following:

  1. Pay per click (PPC). The webmaster places pre-selected advertising materials on the site. When visitors click on them and go to the advertiser’s website, the webmaster receives a reward to his account.
  2. Pay per view ( PPV). Website owners receive money for the number of impressions of advertising materials. Traditionally, every thousand impressions are paid (CPM – cost per mile). The number of clicks on the link does not matter and is not taken into account to form a reward.
  1. Pay per sale (PPS). After clicking on the affiliate link, the user gets to the advertiser’s site. The webmaster receives a reward in the form of deductions of a percentage of the purchase amount. Often collaboration is offered by online stores.
  1. Pay per lead (PPL). The remuneration is formed during the actions of users on the advertiser’s website. There are affiliate programs that pay for registration, downloading files, watching videos, filling out profiles, etc. On the Internet, this is often called pay per lead.

            Therefore, calculating your partner payout will depend on the type of the partner program you choose.

            In the case of highly specialized methods, for example, earning on clicks, earning on viewing ads, etc., the procedure of receiving remuneration is readily obvious. In the case of working with partner networks, you come up with a question how to bring home bacon, so to speak.

Partner programs pay for the following:

  1. Ad view;
  2. Follow the link to a seller’s website (click);
  3. Performing some action on the site;
  4. Product purchase.

            Traffic matters when choosing a partner program. You cannot offer the most profitable and expensive product if your audience does not need it.

            Within each niche, you can find products that will be sold better than others. If to speak about tourism, the main products are:

  • Flights: 1.3-1.8% of the ticket price;
  • Hotels: 4-6% of the room rate;
  • Tours: 3-4% of the travel package cost;
  • Insurance: 10-25% of the insurance policy cost.

            Try different products to see which ones bring you more revenue.

            As for performing some action on the site paragraph, then as an example, you can cite any legal affiliate program that pays for the contact information left.


            Unlike most communication models, using a partner program you pay for a closed transaction only. That is to say, you expend funds only when you earn any. This kind of policy is essential for small enterprises, usually with a modest advertising budget.

            It is easy to become a partner in this area of activity. Even if you do not have a website, feel free to hang upon feeds on social networking completely.

            If you cause trouble for partners, no one would feel like working with you. Make the partnership process as painless as it can only be.

            Think of your partners as fiduciary transaction associates and consultants. Collaborate with them to achieve a general-purpose for increasing sales of your product.

Melisa Marzett  from  is a guest post writer who creates posts by reading of which you will be pleasantly admired.

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